National Geographic – Case Study

Project Overview

National Geographic presents a unique branding challenge due to its iconic past and identity. I aspired to give the network a fresh new look while paying homage to its intrinsic branding principles. National Geographic embodies a cinematic oasis of the planet. The concept of “four corners” is a direct nod to National Geographic’s framing device, with each corner representing: North, South, East and West, while the passage of time occurs in the center. The audio, visual and motion language take us back into National Geographic's nostalgic past while still feeling modern.