Kyrie 5 Oreo – Social Campaign
Project Overview
In this social campaign for the Nike Kyrie 5 Oreo’s, Susie Scheer and I wanted to create a high energy, fast paced piece that emphasized power of the Kyrie 5’s and the fast paced energy present in a basketball game. We took both an analog and digital approach to this piece, by using scanography, cinematography, 3d animation, cel animation and keyframe animation to generate this social campaign. Our goal was to capture an essence of excitement, and passion for the game.
