MGM Resorts - Commercial Spot
MGM Resorts knows that the most meaningful professional connections still happen when we meet in person.
With a steady return to IRL conferences, the brand’s in-demand properties in Las Vegas offer business leaders far more than a conference venue. This campaign highlights the moments of serendipity that lead to business deals, realizing professional goals, and having fun at the same time.
As each spot unfolds, we use a clean graphic device with a single word – HERE – to magnify moments. This frame becomes a transformative device to feature all of the emotional experiences that MGM Resorts’ properties offer.
Working in close collaboration with McCann, we began with rough cuts that helped MGM Resorts imagine how we might magnify each emotional moment. From there, we quickly and iteratively combined the best ideas to arrive at the simplest and most artful solution that unifies each narrative into a single, seamless visual journey.
Role: Lead Animator/Assistant Editor
Created at Trollbäck+Company.